It used to be for a business or organization or business that was in the food services, hospitality, and restaurant or service industry the phone book “Yellow Pages “were the main sources of business promotion. Being in “the book” gave your business or service “instant credibility “and visibility. Indeed businesses would a limited amount of those bibles for customer service and would treasure them like gold until next years new version came out. Even then the older copies were treasured as well. True in the new millennia and 2008 in particular we have a host of other customer access and promotion routes – chief among them the internet. Many businesses often minimize or even forget about this avenue of obtaining customers and business and instead focus on the newer and sexier forms of reaching customers. Still the old standby – the phone book should not be forgotten in any way.
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